You may have read or said that being donor-centric requires you to find a restricted giving opportunity that matches your prospective donor’s interests. Happily, that’s false. Your organization can provide your donor with a satisfying giving experience while your institution receives the flexible funding it needs. But the development officer/team can’t do it alone.

Humans are good at developing habits. As fundraisers, we can help donors develop the habit of giving to our organizations. Our work often contributes to building the habit loop. The result: happy donors and thriving organizations.