Annual Giving, Fundraising, Donors, Donor renewal, Retention, Stewardship, Direct Marketing, Habits, Consistency, Cue, Behavior Tammie Ruda Annual Giving, Fundraising, Donors, Donor renewal, Retention, Stewardship, Direct Marketing, Habits, Consistency, Cue, Behavior Tammie Ruda

Giving: A Habit of Happiness

Humans are good at developing habits. As fundraisers, we can help donors develop the habit of giving to our organizations. Our work often contributes to building the habit loop. The result: happy donors and thriving organizations.

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