You may have read or said that being donor-centric requires you to find a restricted giving opportunity that matches your prospective donor’s interests. Happily, that’s false. Your organization can provide your donor with a satisfying giving experience while your institution receives the flexible funding it needs. But the development officer/team can’t do it alone.

As we think about prospective donors, we can easily imagine the reasons they may not have the capacity or the inclination to give.  That’s usually an internal dialogue, but I took a stab at drafting a solicitation letter that puts those concerns right out there.