As we think about prospective donors, we can easily imagine the reasons they may not have the capacity or the inclination to give.  That’s usually an internal dialogue, but I took a stab at drafting a solicitation letter that puts those concerns right out there.

When I was a preschooler, I watched a morning TV show called “Romper Room.”  The most memorable part was when Miss Barbara, the teacher, would pull out her “Magic Mirror” and offer an incantation that would cause the mirror she held in front of her face to become transparent. Suddenly I could see her through it, and, more importantly, she could see me.